Sirma Grup Holding AD: directors' dealings · Germany · BaFin

About Sirma Grup Holding AD

SIRMA GRUP HOLDING AD (ISIN BG1100032140, ticker SIRM.DE) is a technology company listed on Xetra/Frankfurt (DAX/MDAX/SDAX) in Germany, via the Frankfurt listing segment. For international investors, it is best understood as a European software group with roots in Bulgaria and a broad focus on enterprise digital transformation, software engineering, data, AI, cloud and system integration. Founded in 1992, Sirma has grown over more than three decades from a software engineering business into a diversified technology holding. The company states that it has operated for 33+ years in ICT and completed a major restructuring in 2024, consolidating six subsidiaries under the Sirma brand. That move was designed to simplify the group structure, strengthen market visibility and support a more coherent international growth strategy. Sirma’s core business lines include custom software development, enterprise applications, banking and insurance IT systems, digital health solutions, travel and hospitality software, transport and logistics platforms, cloud and data center services, and AI-driven products and automation tools. The group also highlights reusable vertical solutions and enterprise-oriented platforms, which indicates a strategy that combines project-based services with more productized, scalable offerings. Competitively, Sirma positions itself as a European enterprise technology provider capable of handling complex digital transformation projects across multiple industries. Its strength lies in long-standing engineering capability, deep domain know-how in financial services, and the ability to deliver through a distributed operating model. This gives it flexibility to serve both local and cross-border clients, while building a broader footprint in higher-value enterprise software. Geographically, Sirma has an international presence with offices and teams across Europe and beyond. The company has explicitly referenced expansion into Germany, the DACH region, Northern Europe and Benelux, and it strengthened its footprint in Romania through the majority acquisition of Roweb Development in 2024. The group remains rooted in Southeast Europe, but its commercial ambitions are increasingly pan-European. Recent developments are notable. In 2024, Sirma completed its corporate consolidation and acquired Roweb Development. In 2025, it progressed toward a dual listing in Frankfurt, with regulatory approvals from the Financial Supervision Commission and BaFin. In 2026, the company reported strong FY2025 results and outlined a sharper enterprise AI strategy, emphasizing recurring revenues and scalable AI-based delivery. Overall, Sirma combines structural simplification, regional expansion and a growing AI narrative, which may be relevant for investors following German-listed international technology names.