Quotient Technology Inc.: directors' dealings · United States · SEC (Form 4)

About Quotient Technology Inc.

Quotient Technology Inc. was a U.S.-based public company listed on the NYSE under the ticker QUOT, operating in the United States. Before being acquired, it positioned itself as a digital promotions, media, and analytics platform serving consumer brands, retailers, and shoppers. The company’s core value proposition was the use of proprietary shopper data, purchase-intent signals, and location intelligence to deliver personalized promotions and measurable advertising outcomes across omnichannel retail environments. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1115128/000111512823000044/ex991quotannouncementofexp.htm?utm_source=openai)) The business traces its roots to Coupons.com, founded in 1998 by Steven Boal. In 2015, the company rebranded as Quotient Technology Inc., signaling a strategic shift away from pure digital coupons toward a broader ad-tech and retail-media model. Public filings and company communications indicate a historical connection to Mountain View, California, while later corporate references and press releases show Salt Lake City, Utah as the principal business address. ([en.wikipedia.org](https://en.wikipedia.org/wiki/Quotient_Technology?utm_source=openai)) Operationally, Quotient focused on digital coupons, personalized offers, retail media placements, and campaign analytics. Its platform was designed to connect brands and retailers with consumers through web, mobile, and social channels, while enabling advertisers to measure incremental sales and engagement. The company repeatedly described itself as reaching millions of shoppers daily and emphasized partnerships with major consumer packaged goods and retail companies, including Procter & Gamble, General Mills, Unilever, Albertsons, CVS, Dollar General, and related retail networks. ([businesswire.com](https://www.businesswire.com/news/home/20200212005808/en/Quotient-Technology-Inc.-Reports-Fourth-Quarter-and-Full-Year-2019-Financial-Results?utm_source=openai)) From a competitive standpoint, Quotient occupied a specialized segment at the intersection of digital advertising, shopper marketing, and retail media. Its differentiation came from combining first-party shopping behavior data, omnichannel execution, and performance measurement for consumer brands seeking closer linkage between media spend and sales lift. That positioned the company as a meaningful niche player in a market increasingly shaped by retail-media monetization and data-driven promotion. ([businesswire.com](https://www.businesswire.com/news/home/20220208006299/en/Quotient-Technology-Inc.-Announces-Fourth-Quarter-and-Full-Year-2021-Results?utm_source=openai)) A major recent development was the June 20, 2023 announcement that Quotient had agreed to be acquired by Neptune Retail Solutions through CB Neptune Holdings in an all-cash transaction valued at approximately $430 million, or $4.00 per share. Quotient later disclosed the expiration of the Hart-Scott-Rodino waiting period on August 1, 2023, and subsequently filed completion-related documents. For investors, the key takeaway is that Quotient no longer traded as an independent listed company after the merger process, but its legacy remains relevant as a case study in U.S. retail media consolidation. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1115128/000119312523170226/d473281dex991.htm?utm_source=openai))