Qualtrics International Inc.: directors' dealings · United States · SEC (Form 4)

About Qualtrics International Inc.

Qualtrics International Inc. (ticker XM) is a U.S.-based enterprise software company associated with the NASDAQ market in the United States. The company is widely recognized as a category creator and leader in Experience Management (XM), a software segment focused on collecting, interpreting, and operationalizing experience signals from customers, employees, products, and brands. For investors, Qualtrics is not simply a survey vendor: its platform combines omnichannel feedback capture, sentiment analysis, workflow automation, and decision intelligence to help organizations close experience gaps and improve loyalty, retention, productivity, and service quality. ([qualtrics.com](https://www.qualtrics.com/?utm_source=openai)) Qualtrics was founded in 2002 by Ryan Smith, Jared Smith, and Scott Smith, originally in Provo, Utah. The company later incorporated and went public in 2021, listing on NASDAQ under the symbol XM. In 2023, Qualtrics agreed to be acquired by Silver Lake and CPP Investments in an all-cash transaction, a move that returned the business to private ownership while preserving its status as a prominent U.S. software franchise. Its principal offices have historically been in Provo, Utah, and Seattle, Washington, which together form the company’s co-headquarters footprint. ([qualtrics.com](https://www.qualtrics.com/articles/news/qualtrics-fact-sheet-updated-q1-2023/?utm_source=openai)) Operationally, Qualtrics organizes its offering around major experience domains: Customer Experience, Employee Experience, Product Experience, and Brand Experience. The company’s XM platform is designed to listen to signals, understand them in context, and trigger the right action at the right moment. Its product suite increasingly emphasizes AI-enabled capabilities, including real-time recommendations, synthetic audiences for faster research, and “Experience Agents” that can automate or assist frontline actions. This product architecture positions Qualtrics well across large enterprise, healthcare, financial services, retail, and public-sector use cases. ([qualtrics.com](https://www.qualtrics.com/?utm_source=openai)) From a competitive standpoint, Qualtrics benefits from being one of the best-known names in XM, with public communications citing nearly 20,000 organizations using the platform worldwide. Its moat is built on deep experience-data integration, a broad suite of enterprise workflows, and an increasingly differentiated AI layer. Recent strategic developments are notable: in 2025, Qualtrics announced a planned $6.75 billion acquisition of Press Ganey Forsta, alongside partnerships with LangChain, PureSpectrum, and SAP, as well as new AI leadership appointments. Together, these moves suggest a strategy centered on consolidating the experience management stack and expanding AI-driven decision support. ([qualtrics.com](https://www.qualtrics.com/careers/us/en?utm_source=openai))