Pebble Group PLC: directors' dealings · United Kingdom · RNS (LSE)

About Pebble Group PLC

The Pebble Group plc is a UK-listed company on the London Stock Exchange (FTSE 100/250/AIM), focused on promotional products, digital commerce and related services for the global branded merchandise market. The group operates through two complementary businesses: Brand Addition and Facilisgroup. Brand Addition designs, sources, programs and distributes promotional products, branded merchandise and client-specific e-commerce solutions for large multinational customers. Facilisgroup provides SaaS technology and digital commerce services to SME promotional product distributors in North America, helping them improve operating efficiency, buying power and online sales capability. The company’s roots go back to 2012, when the current management team completed a private-equity-backed MBO of the business that became Brand Addition. The group later expanded through acquisition, with the purchase of Facilisgroup in 2018 representing a key strategic step. The Pebble Group name was established at that point, and the business then floated on AIM in December 2019. The registered headquarters are in Manchester, United Kingdom, and the group has operations in the UK, Republic of Ireland, Germany, China, Canada and the United States. From a competitive perspective, Pebble Group is positioned as a specialist rather than a broad-based conglomerate. Its differentiation comes from combining product expertise, global sourcing and distribution capabilities, digital infrastructure and an emphasis on sustainability. Brand Addition serves large global brands with complex, often creative and sustainability-led merchandise solutions. Facilisgroup adds a more recurring, software-led earnings profile through subscription revenues, supply chain management fees and digital platform services. This mix gives the group exposure to both international project-based demand and a more recurring North American SaaS model. Recent highlights include the publication of the 2025 Annual Report and ESG report in March 2026, together with trading updates and multiple PDMR notifications released via RNS, reflecting a steady stream of market communications on AIM. Management continues to highlight strategic priorities around product and platform development, client retention, operational execution and sustainable growth. For international investors, The Pebble Group offers a niche B2B services and technology profile tied to brand marketing spend and the ongoing digitalisation of the promotional products industry.