PARTS iD, Inc.: insider trades · United States · SEC (Form 4)

About PARTS iD, Inc.

PARTS iD, Inc. is a U.S.-listed company traded on the NASDAQ in the United States, focused on e-commerce for automotive parts and accessories. The business is best known through its CARiD platform and related brands. It was founded in 2008 with the stated goal of building a one-stop digital destination for auto parts and accessories. The company’s principal executive offices are in Cranbury, New Jersey, and its operating model is built around digital merchandising, search, fitment data, and customer experience rather than a traditional store network. At the core of PARTS iD is a proprietary technology platform designed to match products to vehicles and to simplify shopping in a category where compatibility is critical. The company combines software engineering, catalog management, data intelligence, analytics, and rules-based fitment tools to help customers find the right parts. Its assortment spans a broad range of automotive products, including body parts, brakes, cooling components, lighting, suspension, performance upgrades, and accessories. Over time, the company has also extended its model into adjacent verticals such as semi-truck parts, motorcycle parts, powersports, RV/camper products, boating, recreation, and tools. From a competitive standpoint, the company operates in a fragmented and highly contested market. It competes with both online marketplaces and offline distributors serving do-it-yourself and do-it-for-me customers. Its key strengths are its large product catalog, proprietary fitment data, rich content, and an asset-light fulfillment structure that is intended to support scale without excessive inventory investment. At the same time, the model remains sensitive to search-engine traffic, pricing pressure, and broader aftermarket demand trends. Recent developments suggest a business in active repositioning. In its 2025 and early 2026 disclosures, the company emphasized a cost-structure reset, a strategic investment of $35.7 million, and ongoing improvement in contribution margin and adjusted EBITDA. The first quarter of 2026 showed lower sales year over year, but better profitability metrics and a much smaller loss than the prior-year period. In investor terms, PARTS iD remains a niche digital commerce platform with recognized brand equity in the United States, but also one that continues to face execution, financing, and profitability challenges.