NIKE, Inc.: insider trades · United States · SEC (Form 4)

About NIKE, Inc.

NIKE, Inc. is one of the world’s leading athletic footwear, apparel and accessories companies, and it is listed on the U.S. market, the NYSE, under the ticker NKE. The company was founded in 1964 as Blue Ribbon Sports by Philip H. Knight and Bill Bowerman, later becoming NIKE, Inc. Its world headquarters is in Beaverton, Oregon, on the Philip H. Knight Campus, underscoring the company’s deep roots in the United States. ([about.nike.com](https://about.nike.com/en/newsroom/releases/nike-philip-h-knight-campus-announcement?utm_source=openai)) From a business-model perspective, NIKE is built around three major brand platforms: Nike, Converse and Jordan Brand. The Nike brand is the core franchise and spans performance and lifestyle categories including running, basketball, training, football/soccer, outdoor and everyday sportswear. Converse adds exposure to casual and lifestyle footwear and apparel, while Jordan Brand strengthens NIKE’s position in basketball, sneaker culture and premium athletic style. NIKE also generates revenue through wholesale partnerships, direct-to-consumer channels, including NIKE-owned stores and digital commerce, and selected licensing activity. ([about.nike.com](https://about.nike.com/company?utm_source=openai)) NIKE’s competitive strength comes from brand equity, product innovation, athlete partnerships, scale, and a globally recognized distribution footprint. The company reports its NIKE Brand business across four geographic operating segments: North America, Europe, Middle East & Africa (EMEA), Greater China, and Asia Pacific & Latin America (APLA). This global diversification provides reach and resilience, but it also leaves NIKE exposed to foreign-exchange volatility, trade-related costs, and regional demand swings. ([investors.nike.com](https://investors.nike.com/files/doc_downloads/2023/414759-1-_5_Nike-NPS-Combo_Form-10-K_WR.pdf?utm_source=openai)) Recent developments point to a business in operational reset mode. In its fiscal third-quarter 2026 results released on March 31, 2026, NIKE reported quarterly revenue of $11.3 billion, with wholesale growth partially offset by weaker NIKE Direct sales, and gross margin down to 40.2%. Management said it has taken meaningful actions to improve the health and quality of the business and referenced the ongoing “Win Now” plan. On April 23, 2026, the company also announced global operations changes aimed at making NIKE more responsive, resilient, responsible and efficient. For investors, NIKE remains a high-quality global consumer franchise, but one currently focused on execution, margin recovery and rebuilding momentum across geographies and channels. ([investors.nike.com](https://investors.nike.com/investors/news-events-and-reports/investor-news/investor-news-details/2026/NIKE-Inc--Reports-Fiscal-2026-Third-Quarter-Results/default.aspx?utm_source=openai))