LiveWire Group, Inc.: insider trades · United States · SEC (Form 4)

About LiveWire Group, Inc.

LiveWire Group, Inc. (NYSE: LVWR) is a United States-based electric two-wheeler company focused on electric motorcycles and light electric mobility products. Headquartered in Milwaukee, Wisconsin, the company traces its roots to Harley-Davidson’s electric motorcycle initiative and became an independent publicly traded company after a business combination completed on September 26, 2022. That heritage gives LiveWire strong brand credibility in motorcycling, while also making it a relatively young public company that is still building scale, distribution depth and operating leverage. Harley-Davidson remains LiveWire’s majority shareholder, and the relationship continues to be strategically important from a manufacturing, brand and corporate perspective. Today, LiveWire operates through two main segments: LiveWire electric motorcycles and STACYC, a line of electric ride-on products for younger riders. This combination gives the company exposure to both premium on-road electric motorcycles and the youth/entry-level recreational category. Its product portfolio includes street-legal electric motorcycles, smaller-format electric products and concept programs designed to broaden the lineup over time. Management has also highlighted the S4 Honcho platform, with production targeted to begin in spring 2026, underscoring LiveWire’s ongoing product-development pipeline. From a competitive standpoint, LiveWire participates in an early-stage but increasingly contested market. It benefits from a premium brand, direct motorcycle heritage and visibility in the U.S. electric motorcycle category, but it still faces the typical challenges of an emerging OEM: limited scale, high fixed costs, profitability pressure, supply-chain complexity and the need to expand retail adoption. The company has stated that it holds a leading position in U.S. electric motorcycle on-road retail sales in the 50+ horsepower segment, which is an important strategic reference point. Geographically, LiveWire remains primarily U.S.-centered but has been expanding in Europe as part of its international growth strategy. Recent developments have included improved operating efficiency, higher unit volumes and a narrower loss profile in 2026 results, alongside the launch of an at-the-market equity program of up to $50 million to support financial flexibility. The company has also unveiled new electric prototypes and continues to invest in product refreshes and market expansion, indicating a long-term strategy centered on gradual scale-up rather than near-term profitability alone.