LAURENT-PERRIER: insider trades · France · AMF

About LAURENT-PERRIER

Laurent-Perrier is a large, family-owned and independent Champagne house listed in Paris, specialized in the production, marketing, and distribution of premium Champagne wines. Based in Tours-sur-Marne since 1812, the company has established itself as a benchmark name in the Champagne region by building its reputation around freshness, elegance, and purity of style. Its market position is supported by a strong brand identity, a rigorous quality-driven approach, and a well-recognized capacity for innovation within the Champagne category. Laurent-Perrier highlights three core technical capabilities that define its winemaking signature: reserve wine blending, maceration, and non-dosage, which help differentiate its cuvées in premium markets. The company’s origins date back to 1812, when it was established in Tours-sur-Marne in the heart of the Champagne appellation. Over time, Laurent-Perrier has developed an iconic portfolio of cuvées covering the main consumer and trade segments: La Cuvée, Brut Millésimé, Cuvée Rosé, Blanc de Blancs Brut Nature, Ultra Brut, Harmony, Héritage, Alexandra Rosé Millésimé, and, above all, Grand Siècle, its flagship prestige cuvée with strong aging potential. This product mix reflects a clear premium positioning, with an emphasis on stylistic consistency and terroir expression. The House also recently unveiled Grand Siècle Iteration N°24, reinforcing its strategy of upmarket positioning and prestige-cuvée development. Commercially, Laurent-Perrier enjoys broad international recognition, especially in gastronomy, prestige hospitality, and among consumers looking for branded Champagne with high added value. The House has long been associated with fine dining and gastronomy, which it actively promotes through high-profile partnerships and events such as Taste of Paris, as well as collaborations with leading chefs and culinary institutions. This exposure strengthens its off-trade and on-trade visibility while reinforcing its image as an ambassador of French lifestyle and refinement. Laurent-Perrier’s geographic footprint is broad, with distribution focused on France and international export markets, especially the main premium Champagne regions worldwide. The group also emphasizes its environmental commitments: Sustainable Viticulture in Champagne and High Environmental Value certification for all its plots since 2018, waste management, reduced water and energy consumption, and recycling of packaging materials. These initiatives are strategically important in a sector where sustainability, traceability, and responsible production are increasingly important differentiators.