KeyStar Corp.: insider trades · United States · SEC (Form 4)

About KeyStar Corp.

KeyStar Corp. is a U.S.-listed company incorporated in Nevada and founded on April 16, 2020. In its original SEC filings, the business described itself as a start-up with two core operating segments: e-commerce and convention services. Early disclosures show a company selling KN95 masks, disposable masks, and disinfectant wipes through an online store in the United States, while also pursuing convention-related services aimed at connecting U.S. buyers with Chinese manufacturers. The company’s historical filing address was in Las Vegas, Nevada. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1832161/000139390521000055/kstar_s1.htm)) Over time, KeyStar’s strategic profile changed significantly. In 2022, the company hired new executive leadership to explore software development, mobile applications, and related technology services, and later entered into an asset purchase agreement to acquire certain technology assets and the ZenSports brand. That transaction signaled a shift away from the original pandemic-era retail model toward a more technology-driven opportunity set. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1832161/000139390522000412/keyr-20220630.htm)) The company’s more recent public messaging indicates that the KeyStar name was later associated with VIP Play, Inc., which has positioned itself around sports wagering, iGaming, and related digital gaming solutions. Nasdaq-reported company communications state that VIP Play, formerly known as KeyStar Corp., acquired the ZenSports platform assets in 2022 and has operated in Tennessee as ZenSports since July 2023. The company has also outlined expansion plans into additional U.S. states, including Tennessee and West Virginia, using a combination of proprietary technology and third-party platform partnerships. ([nasdaq.com](https://www.nasdaq.com/press-release/vip-play-inc-vipz-selects-white-hat-gamings-industry-leading-pam-platform-and)) From a competitive standpoint, KeyStar/VIP Play is a small-cap U.S. entrant operating in a crowded and highly regulated market. Its investment case is therefore driven less by scale today and more by execution, product differentiation, and regulatory progress. The business appears to be building around a proprietary technology stack augmented by external partners, which is a common approach for emerging sportsbook operators seeking to gain traction without matching the capital intensity of larger incumbents. ([nasdaq.com](https://www.nasdaq.com/press-release/vip-play-inc-vipz-selects-white-hat-gamings-industry-leading-pam-platform-and)) For investors, the most relevant framing is that this is a U.S.-focused company with exposure to the NYSE/NASDAQ listed universe, a relatively short operating history, and a profile shaped by strategic reinvention. That makes the stock especially sensitive to insider activity reported on SEC Form 4, corporate announcements, and any evidence of successful platform rollout. In short, KeyStar Corp. represents a high-risk, high-optionalit y story within the United States market, with its future tied to the credibility of its gaming technology strategy and its ability to convert that strategy into sustainable commercial traction. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1832161/000139390522000412/keyr-20220630.htm))