IROBOT CORP: insider trades · United States · SEC (Form 4)

About IROBOT CORP

iRobot Corp. is a U.S.-based consumer robotics company listed on the NASDAQ market in the United States. Founded in 1990, the company built its reputation with the launch of the Roomba robotic vacuum cleaner in 2002, which helped define the robotic floorcare category for mainstream households. In its recent SEC reporting, iRobot says it has sold more than 50 million consumer robots worldwide and that its product portfolio is built around proprietary technologies in cleaning, mapping, and navigation. The company is headquartered in Bedford, Massachusetts, giving it a clear base in the U.S. technology corridor. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1159167/000115916725000091/irbt-20250927.htm?utm_source=openai)) From a business-model perspective, iRobot focuses on the design, manufacturing, marketing, and support of home robots, with robotic vacuum cleaners as the core franchise and additional products for mopping and connected-home use cases. The company emphasizes its long experience in artificial intelligence and advanced robotics, combining hardware, software, and electronics into durable consumer devices. Its competitive position has historically been supported by strong brand recognition and a large installed base, but the market has become more crowded, with heightened price competition and new entrants putting pressure on share and profitability. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1159167/000115916725000091/irbt-20250927.htm?utm_source=openai)) Geographically, iRobot is a global consumer brand with commercial reach across major regions worldwide, although its economics remain highly exposed to consumer demand trends in North America and Europe. Its strategy has centered on broadening its addressable market through product upgrades, smarter navigation, and tighter integration with the connected home ecosystem. In practical terms, the company sells through consumer channels and retail partners, aiming to preserve premium-brand relevance in an increasingly competitive robotic floorcare market. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1159167/000115916725000091/irbt-20250927.htm?utm_source=openai)) The recent news flow is especially important for investors. iRobot was hit by the collapse of its planned transaction with Amazon, which was terminated in January 2024. Management then launched a restructuring program aimed at lowering costs, improving gross margin, and reducing cash burn. In its 2024 annual report, the company said it announced the largest product launch in its history on March 11, 2025, with the intention of supporting revenue growth and margin improvement. More recently, in December 2025, iRobot announced a Restructuring Support Agreement with its secured lender and primary contract manufacturer, paving the way for an acquisition through a court-supervised process; shortly afterward, Nasdaq moved to delist the shares after the company entered Chapter 11 proceedings on December 14, 2025. For equity investors, that combination of brand strength and balance-sheet distress defines the current investment case. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1159167/000115916725000034/a2025annualreport.pdf?utm_source=openai))