INTUIT INC.: management transactions · United States · SEC (Form 4)

About INTUIT INC.

Intuit Inc. is a U.S.-listed technology company traded on the Nasdaq market under the ticker INTU, with headquarters in Mountain View, California, United States. Founded in 1983 by Scott Cook and Tom Proulx, Intuit has evolved into one of the most important global providers of financial software and services for consumers, self-employed workers, small businesses, and increasingly small-to-mid-sized enterprises. The company’s business model is built around an integrated platform combining tax preparation, accounting, payments, payroll, marketing automation, and personal finance tools. ([intuit.com](https://www.intuit.com/company/?utm_source=openai)) Intuit’s portfolio is anchored by several flagship brands. TurboTax is a leading do-it-yourself and assisted tax preparation product in the United States. QuickBooks is the company’s core small-business financial management suite, spanning bookkeeping, invoicing, payroll, merchant payments, cash-flow tools, and related services. Credit Karma expands Intuit’s consumer finance offering with credit, personal finance, and marketplace capabilities. Mailchimp adds marketing automation and customer relationship management functionality, strengthening Intuit’s cross-selling and ecosystem strategy. The company says it serves approximately 100 million customers worldwide, underscoring the scale of its platform and brand reach. ([intuit.com](https://www.intuit.com/company/?utm_source=openai)) From a competitive standpoint, Intuit has built a durable position through brand strength, high user stickiness, and an ecosystem that can monetize multiple financial workflows from a single customer relationship. The company is especially well positioned in North America across digital tax filing, small-business accounting, and consumer financial services. Its products address recurring, high-frequency use cases, which helps support retention, pricing power, and upsell opportunities over time. The company’s platform approach also allows it to connect consumer and business use cases, creating a broader financial operating system for its customers. ([intuit.com](https://www.intuit.com/company/?utm_source=openai)) Recent developments reinforce that strategy. In August 2025, Intuit reported strong fourth-quarter and full-year fiscal 2025 results and guided to double-digit revenue growth and continued operating margin expansion for fiscal 2026. The company also approved a quarterly dividend and highlighted ongoing product innovation, including AI-enabled features across its ecosystem. In April 2025, Intuit announced an agreement to acquire GoCo, an HR and benefits platform for small and mid-market businesses, which fits Intuit’s broader effort to broaden QuickBooks into a more comprehensive operating platform for business owners. ([investors.intuit.com](https://investors.intuit.com/news-events/press-releases/detail/1266/intuit-reports-strong-fourth-quarter-and-full-year-fiscal-2025-results-sets-fiscal-2026-guidance-with-double-digit-revenue-growth-and-continued-operating-margin-expansion?utm_source=openai)) For French-speaking investors, Intuit stands out as a high-quality fintech and software platform with resilient brands, a large installed base, and a long runway for growth in the United States and internationally.