GrowGeneration Corp.: insider trades · United States · SEC (Form 4)

About GrowGeneration Corp.

GrowGeneration Corp. is a U.S.-based specialty retailer and distributor listed on the NASDAQ under the ticker GRWG, with its corporate and operating footprint centered in Denver, Colorado, United States. The company was incorporated in 2014 and has built its business around controlled environment agriculture (CEA), commercial cannabis cultivation, and home gardening. Its model combines physical retail stores, an omnichannel e-commerce platform, and B2B sales channels serving professional growers as well as retail consumers. The company states that its website offers more than 10,000 products with nationwide shipping, underscoring its position as a broad-line specialty distributor rather than a narrow single-product vendor. ([growgeneration.com](https://www.growgeneration.com/?utm_source=openai)) GrowGeneration now operates through two primary business segments. The first, Cultivation and Gardening, includes hydroponic and organic gardening products, along with equipment used in indoor cultivation and garden center applications. The second, Storage Solutions, provides benching, racking, and storage systems for cultivation facilities and other commercial environments. This two-segment structure broadens the company’s addressable market and helps reduce reliance on cannabis-only spending, while keeping it exposed to structural demand in indoor agriculture and space-optimization solutions. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1604868/000162828025012661/grwg-20241231.htm?utm_source=openai)) From a competitive standpoint, GrowGeneration markets itself as one of the nation’s largest specialty hydroponics and organic gardening retailers. Its distribution footprint remains an important differentiator: as of September 30, 2025, the company reported 24 retail locations across 11 states and roughly 650,000 square feet of retail and warehouse space, while continuing to optimize its store network. That scale supports local customer service, faster fulfillment, and a more complete product offering across both retail and commercial channels. ([ir.growgeneration.com](https://ir.growgeneration.com/news-events/press-releases/detail/252/growgeneration-reports-third-quarter-2025-financial-results?utm_source=openai)) Recent developments point to a stronger emphasis on profitability, proprietary brands, and balance-sheet repair. During 2025, GrowGeneration highlighted a rising mix of proprietary brand sales, margin expansion, and operational streamlining. In March 2026, the company reported full-year 2025 sales of $161.7 million, authorized a $10 million share repurchase program, and guided to 2026 revenue of $162 million to $168 million with breakeven adjusted EBITDA. In May 2026, it reiterated that outlook and reported $41.1 million of cash, cash equivalents, and marketable securities with no debt. Investors should also note that a recent annual report disclosed a material weakness in internal control over financial reporting related to IT general controls in the Storage Solutions segment’s ERP environment, which is an execution risk to monitor. ([ir.growgeneration.com](https://ir.growgeneration.com/news-events/press-releases/detail/260/growgeneration-reports-fourth-quarter-and-full-year-2025?utm_source=openai))