GreenSky, Inc.: management transactions · United States · SEC (Form 4)

About GreenSky, Inc.

GreenSky, Inc. (ticker GSKY) was a U.S.-based financial technology company best known for its point-of-sale consumer financing platform. Historically associated with the NYSE/NASDAQ listed market in the United States, GreenSky was headquartered in Atlanta, Georgia, and was founded in 2006. The company was built around the idea that payment, credit, and commerce could be combined into a simpler digital experience for merchants and consumers. Its core proposition was to help customers finance larger purchases through a streamlined online and in-store application process, while giving merchants a way to close more sales and offer financing at the point of need. GreenSky’s business model was distinct from that of a traditional bank or direct balance-sheet lender. It acted as a technology-enabled intermediary connecting merchants, consumers, and funding partners. The platform supported loan origination, transaction processing, and servicing, with financing distributed through a nationwide merchant network. Historically, the company was particularly associated with home improvement financing, but its use cases also extended to healthcare, outdoor living, and other discretionary consumer spending categories. This merchant-led model was central to GreenSky’s competitive positioning: it aimed to make financing quick, easy to use, and embedded directly into the purchasing journey. From a competitive standpoint, GreenSky operated in a crowded U.S. fintech and consumer lending landscape that included banks, specialty finance firms, and other point-of-sale financing providers. Its differentiation came from proprietary technology, merchant relationships, and an experience designed to reduce friction for both buyers and sellers. Rather than competing solely on price, GreenSky sought to win on convenience, conversion, and operational efficiency. For investors, that made the company a good example of a niche fintech platform whose economics depended on origination volume, credit performance, partner funding capacity, and merchant retention. Geographically, GreenSky’s footprint was primarily domestic and centered on the United States. The company served a broad national merchant base and relied on U.S. consumer demand in categories tied to home renovation and other financed purchases. That domestic focus gave it scale in a large addressable market, but also left it exposed to U.S. credit cycles, regulatory scrutiny, and funding-market conditions. A major recent development was the completion of GreenSky’s acquisition by a consortium of institutional investors led by Sixth Street, alongside KKR, Bayview Asset Management, and CardWorks, announced in March 2024. That transaction materially changed the company’s profile and reduced its visibility as a standalone public equity story. For French, Belgian, and Swiss investors, GreenSky should therefore be viewed primarily as a former U.S. listed fintech platform whose recent history is defined by acquisition, strategic repositioning, and continued relevance in SEC Form 4 insider-transaction monitoring rather than by an active standalone listing on the public markets.