GoPro, Inc.: directors' dealings · United States · SEC (Form 4)

About GoPro, Inc.

GoPro, Inc. (NASDAQ: GPRO) is a United States-based company headquartered in San Mateo, California, focused on action cameras, immersive capture solutions, and related software and subscription services. Founded in 2002 by Nicholas Woodman, the business began as Woodman Labs and adopted the GoPro brand in 2004. From the start, GoPro’s core value proposition has been to help consumers capture and share high-energy, hands-on experiences through compact, durable cameras designed for demanding environments. The company’s revenue base has historically been anchored in cameras and accessories, but over time GoPro has expanded into a more balanced model that includes software, cloud services, and subscriptions. Its main product families include the HERO camera line, the MAX 360-degree camera platform, the Quik editing app, and the GoPro subscription offering. That subscription ecosystem is strategically important because it improves customer retention, supports a more recurring revenue stream, and can partially offset the inherent cyclicality of consumer hardware demand. From a competitive standpoint, GoPro remains a recognized leader in the action-camera category, but it operates in a highly competitive landscape. It competes not only with other dedicated camera brands, but also indirectly with smartphones and low-cost devices that can satisfy casual content-capture needs. GoPro’s strongest differentiators are its brand equity, its established community of creators and athletes, its software capabilities, and its expertise in 360-degree imaging and video stitching. The company also continues to invest in AI-enabled editing and content workflows to make its ecosystem more compelling. Geographically, GoPro sells into the United States and international markets through a mix of direct-to-consumer channels, retail partners, and distributors. While the U.S. remains its home market, the brand has global recognition and a worldwide user base, which gives it an international footprint beyond its California headquarters. Recent developments are particularly relevant for investors. GoPro reported first-quarter 2026 results on May 11, 2026 and disclosed that its board had authorized a review of strategic alternatives with the help of a financial advisor. In March 2026, the company reported full-year 2025 results and highlighted its GP3 next-generation AI-enabled processor, which is expected to power new cameras starting in Q2 2026. During 2025, GoPro also unveiled several new products, including MAX2, LIT HERO, and Fluid Pro AI, underscoring its effort to refresh the portfolio and broaden its addressable market beyond traditional action capture.