Fitlife Brands, INC.: directors' dealings · United States · SEC (Form 4)

About Fitlife Brands, INC.

FitLife Brands, Inc. (ticker: FTLF) is a U.S.-based company listed on the NASDAQ Capital Market and headquartered in Omaha, Nebraska, United States. For French-speaking investors, the company sits in the consumer health, sports nutrition, and wellness space, with a business model built around branded nutritional supplements and proprietary formulations rather than a single flagship product. The company describes itself as a provider of innovative and proprietary nutritional and fitness enhancement products for health-conscious consumers, and it emphasizes brand-led growth across multiple consumer niches. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1374328/000143774926010680/ftlf20251231_10k.htm?utm_source=openai)) FitLife Brands has developed a portfolio spanning several subcategories of the supplement market, including sports nutrition, performance, weight management, digestion, and broader wellness. Its SEC filings identify brand families such as NDS Nutrition, PMD Sports, SirenLabs, Core Active, Nutrology, Metis Nutrition, iSatori, BioGenetic Laboratories, Energize, Dr. Tobias, All Natural Advice, Maritime Naturals, MusclePharm, and Irwin Naturals. This diversified brand set gives the company exposure to several consumer segments and supports multiple routes to market, particularly online sales, wholesale distribution, and select retail partners. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1374328/000143774926010680/ftlf20251231_10k.htm?utm_source=openai)) From a competitive standpoint, FitLife operates in a fragmented and highly promotional industry where success depends on brand recognition, formula differentiation, digital marketing effectiveness, and distribution access. Its focus on proprietary products and health-oriented branding can support pricing power and customer loyalty, but the business also faces the usual pressures of the category: intense competition, shifting consumer preferences, and sensitivity to marketing spend and retailer relationships. Recent SEC disclosures show that online revenue remains important, while wholesale channels also contribute meaningfully to the mix. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1374328/000143774926010680/ftlf20251231_10k.htm?utm_source=openai)) A major recent development was the closing, on August 8, 2025, of the acquisition of substantially all assets of Irwin Naturals and related affiliates, following approval by the U.S. Bankruptcy Court for the Central District of California. This transaction expanded the company’s brand portfolio and changed the revenue mix, with management noting that the addition of Irwin reduced the proportion of sales coming from online channels because Irwin contributed little online revenue at the time of acquisition. FitLife’s 2025 annual report also states that revenue growth for the year was primarily driven by this acquisition. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1374328/000143774925025813/ex_850619.htm?utm_source=openai)) For investors, the key questions are execution and integration: how effectively FitLife can absorb acquired brands, stabilize channel performance, and improve profitability while managing a relatively leveraged capital structure and a competitive supplement market. The company’s public disclosures, including SEC Form 4 insider transaction filings, provide additional transparency for monitoring management activity and corporate momentum. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1374328/000203377626000002/xslF345X06/form4-04142026_040403.xml?utm_source=openai))