DEERE & CO: directors' dealings · United States · SEC (Form 4)

About DEERE & CO

Deere & Company (NYSE/NASDAQ: DE, United States) is a global benchmark in agricultural and construction machinery, best known through the John Deere brand. Founded in 1837 by inventor and blacksmith John Deere in Grand Detour, Illinois, the company built its early reputation on the self-scouring steel plow, a breakthrough that helped modernize American farming. Today, Deere remains headquartered in Moline, Illinois, and combines a strong U.S. industrial base with a broad international customer footprint. The business model is organized around several core pillars. Deere sells tractors, combines, sprayers, planters, tillage equipment, harvesting systems, precision agriculture tools, and connected technology for farm operations. It also serves the construction and forestry markets with excavators, loaders, graders, dozers, articulated dump trucks, skidders, feller bunchers, and other specialized machines. In addition, Deere generates revenue from parts, aftermarket support, digital services, embedded software, and John Deere Financial, which helps support equipment sales and customer retention across the cycle. From a competitive standpoint, Deere is one of the strongest names in global agricultural equipment, with a particularly solid position in premium machinery and precision farming. Its advantages include a highly recognized brand, a dense dealer network, a large installed base, deep customer relationships, and a strong innovation engine. That combination supports recurring revenue from parts and services, while technology increasingly expands Deere’s value proposition beyond hardware into data, automation, and fleet connectivity. Geographically, Deere has meaningful exposure across North America, Europe, Latin America, and Asia-Pacific. This diversification helps balance regional demand swings, although the company remains cyclical and sensitive to farm income, commodity prices, interest rates, weather patterns, and trade dynamics. Recent developments point to a company that remains resilient but is still navigating a softer agricultural cycle. In its late-November 2025 results, Deere reported fiscal 2025 net income of $5.027 billion and lower full-year sales and revenues, while highlighting improving conditions in small agriculture and construction/forestry relative to large agriculture. In February 2026, Deere raised its fiscal 2026 net income guidance to $4.5 billion–$5.0 billion, citing an ongoing recovery in construction and small agriculture demand. The company is also pushing its technology strategy further, including the December 2025 agreement to acquire Tenna, a construction technology company focused on mixed-fleet asset tracking and equipment operations, reinforcing Deere’s shift toward smarter, more connected solutions.