CDK Global, Inc.: directors' dealings · United States · SEC (Form 4)

About CDK Global, Inc.

CDK Global, Inc. is a U.S.-listed technology company quoted on the Nasdaq Global Select Market under ticker CDK, placing it squarely in the United States equity market. The company was carved out of ADP’s Dealer Services division, incorporated as a wholly owned ADP subsidiary in September 2014, and began operating as an independent public company on September 30, 2014. Its principal corporate offices are in Hoffman Estates, Illinois. CDK’s core identity is that of a specialized software and SaaS provider serving automotive dealers, OEMs, and heavy-truck-related customers. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1609702/000160970218000034/cdkq4fy1810-k.htm?utm_source=openai)) At the center of the business is the Dealer Management System, or DMS, which functions as the operational backbone of a dealership. Around that core, CDK offers a broad suite of software modules spanning customer relationship management, digital retail, finance and insurance, fixed operations, vehicle inventory management, network and communications services, payments, and analytics. CDK now organizes much of its product portfolio around integrated suites such as the Dealership Xperience Platform, Foundations Suite, Modern Retail Suite, Fixed Operations Suite, Vehicle Inventory Suite, and Intelligence Suite. The strategic objective is to connect the front office, back office, service lane, and customer journey into one workflow. ([cdkglobal.com](https://www.cdkglobal.com/?utm_source=openai)) From a competitive standpoint, CDK is one of the better-known players in dealership technology, where DMS switching costs are high and long customer relationships are common. Historical SEC disclosure identifies Reynolds and Reynolds, Dealertrack (Cox Automotive), Auto/Mate, AutoSoft, and PBS Systems among the principal competitors in DMS. CDK’s scale and installed base give it relevance in a mission-critical segment of auto retail software, where reliability, integration depth, and workflow efficiency matter more than generic software breadth. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1609702/000160970219000015/cdkq4fy1910-k.htm?utm_source=openai)) Geographically, CDK historically served automotive retailers and OEMs in more than 100 countries. However, its profile is now more North America-focused after the 2021 sale of CDK International to Francisco Partners. That divestiture sharpened the company’s strategic emphasis on the U.S. market and on dealership software, while management has continued to push cloud migration, product modernization, and AI-enabled tools. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1609702/000160970220000015/cdk-20200630.htm?utm_source=openai)) Recent company messaging has centered on cloud-native architecture, AI integration, and ongoing product innovation for dealers. CDK’s website highlights the Dealership Xperience Platform and a growing set of AI-driven workflows designed to improve sales, service, inventory, and profitability. Brian MacDonald returned as CEO in July 2022, underscoring continuity in leadership as the company executes on product and customer-retention initiatives. For investors, CDK remains a niche software asset tied to auto retail digitization, recurring SaaS economics, and the broader modernization of dealership operations in the United States. ([cdkglobal.com](https://www.cdkglobal.com/media-center/cdk-announces-new-ceo?utm_source=openai))