CARTERS INC: directors' dealings · United States · SEC (Form 4)

About CARTERS INC

Carter’s, Inc. (NYSE: CRI) is a leading U.S. childrenswear company focused on babies, infants, toddlers, and young children. The company is listed on the NYSE in the United States and operates with a multichannel model that combines company-operated retail stores, e-commerce, wholesale, and selective licensing. Its portfolio includes Carter’s, OshKosh B’gosh, Skip Hop, Little Planet, Otter Avenue, and other related brands. Carter’s is headquartered in Atlanta, Georgia, which serves as the strategic center for its North American retail and brand operations. ([sec.gov](https://www.sec.gov/Archives/edgar/data/0001060822/000106082226000016/cri-20260103.htm?utm_source=openai)) The company’s competitive positioning is anchored in heritage, brand trust, and scale. Carter’s brand dates back to 1865, while OshKosh B’gosh was established in 1895, giving the group a long operating history in children’s apparel. That legacy matters in this category because parents tend to value consistency, product quality, fit, and brand familiarity. Carter’s describes itself as North America’s largest and most enduring apparel company exclusively for babies and young children, and its filings indicate that its brands held approximately a 9% share of the U.S. zero-to-10-year-old apparel market as of December 2025. In analyst terms, that combination of leadership, scale, and brand equity supports pricing power, broad distribution, and strong shelf visibility. ([ir.carters.com](https://ir.carters.com/news-releases/news-release-details/carters-inc-reports-fourth-quarter-and-fiscal-year-2025-results?utm_source=openai)) From a product standpoint, Carter’s core assortment covers everyday essentials such as bodysuits, layette items, sleepwear, multipiece sets, dresses, and playwear. The Carter’s brand is the company’s flagship in basic children’s apparel. OshKosh B’gosh contributes a distinct playwear identity, especially in durable kids’ clothing. Skip Hop extends the offering into baby and young children’s lifestyle products, including diaper bags, kid’s bags, home gear, mealtime, bath-time, playtime, and travel items. Little Planet is positioned around organic fabrics and more sustainable materials, while Otter Avenue, launched in 2025, broadens the portfolio in toddler apparel. This brand architecture allows Carter’s to address multiple consumer needs while preserving a coherent “family” positioning. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1060822/000106082225000136/cri-20250628.htm?utm_source=openai)) Geographically, the company remains primarily concentrated in North America. It reported more than 1,000 company-operated stores across the United States, Canada, and Mexico, alongside online storefronts and wholesale channels. The business also has some international and licensed reach, but the economic center of gravity remains the United States. Recent corporate developments are material: Douglas C. Palladini became CEO and President effective April 3, 2025, bringing a strong brand and direct-to-consumer background; in July 2025 the company launched Otter Avenue; and for fiscal 2025 Carter’s reported revenue of $2.898 billion, while also securing a new five-year $750 million asset-based lending facility maturing in November 2030. For investors, these events suggest a company in transition, balancing legacy brand strength with efforts to refresh growth, improve channel execution, and navigate a more challenging tariff environment. ([ir.carters.com](https://ir.carters.com/news-releases/news-release-details/carters-inc-appoints-douglas-c-palladini-chief-executive-officer?utm_source=openai))