APG SGA SA: insider trades · Switzerland · SIX SER

About APG SGA SA

APG|SGA SA is a leading out-of-home media company in Switzerland, listed on the SIX Swiss Exchange (SMI/SPI) and headquartered in Geneva, Switzerland. The company has deep national roots: its history dates back to 1900, and it has operated under the APG|SGA name since 2012. Over time, APG|SGA has built a strong position in Swiss outdoor advertising through a dense nationwide network and a broad portfolio of placements across urban areas, transport hubs, commercial centers, airports, and selected tourism and alpine locations. From a business-model perspective, APG|SGA focuses on the acquisition, sale, and management of advertising spaces. Its offering spans both traditional static billboards and increasingly important digital formats, allowing the company to serve local, national, and international advertisers. Beyond simple media sales, the group provides planning, operations, maintenance, and execution services, which are central to the economics of out-of-home advertising. This integrated model gives APG|SGA the ability to support campaigns ranging from brand awareness and launch communication to location-based and high-impact visibility initiatives. The company’s competitive strength is anchored in its market leadership in Swiss outdoor advertising, its access to premium locations, and its longstanding relationships with municipalities, transport operators, landowners, and commercial partners. In a market such as Switzerland, where availability of high-quality sites, execution reliability, and audience reach are key differentiators, APG|SGA benefits from a recognized brand and a difficult-to-replicate network. It also places emphasis on sustainability and service quality, which are relevant factors for both advertisers and long-term investors. Recent developments have been dominated by governance and ownership changes. In 2025 and early 2026, NZZ announced and then completed the increase of its stake in APG|SGA from 25% to 45% through share purchases from JCDecaux SE and Pargesa Asset Management S.A., subject to the introduction of a selective opting-up clause. That clause was approved at the extraordinary general meeting on January 23, 2026. APG|SGA also published its 2025 annual report and highlighted sustainability progress, including a meaningful reduction in greenhouse gas emissions. For investors, APG|SGA offers exposure to the Swiss advertising cycle through a market-leading, asset-backed media platform with a strategic ownership backdrop that is currently evolving.