AdTheorent Holding Company, Inc.: directors' dealings · United States · SEC (Form 4)

About AdTheorent Holding Company, Inc.

AdTheorent Holding Company, Inc. is a U.S.-based advertising technology company listed on the NASDAQ in the United States. The business was founded in 2012 and built around a clear investment thesis: helping advertisers and agencies improve programmatic campaign outcomes through machine learning, privacy-forward targeting, and performance-based media optimization rather than dependence on traditional user identifiers. The company is headquartered in New York, placing it at the center of the U.S. media, marketing, and digital advertising ecosystem. ([investors.adtheorent.com](https://investors.adtheorent.com/investor-relations/?utm_source=openai)) From a corporate history standpoint, AdTheorent became a public company through its business combination with MCAP Acquisition Corporation, a SPAC whose ticker was MACQ, and then began trading as AdTheorent Holding Company, Inc. on the NASDAQ. That path is important for investors because it highlights the company’s evolution from a private adtech operator into a public-market platform exposed to the structural shifts affecting digital advertising, including the move away from cookie-based targeting and the growing demand for measurable, privacy-conscious solutions. ([investors.adtheorent.com](https://investors.adtheorent.com/news-releases/news-release-details/mcap-acquisition-corporation-and-adtheorent-announce-closing?utm_source=openai)) AdTheorent’s core business lines center on programmatic digital advertising and predictive audience solutions. Its platform supports performance-driven campaigns for advertisers across several verticals, including healthcare, retail, travel, and connected TV. The company has highlighted products such as audience-building tools, remarketing capabilities, and machine-learning-enabled optimization features that incorporate contextual and behavioral signals. In strategic terms, AdTheorent positions itself as a technology-first alternative focused on measurable campaign outcomes and data privacy. ([investors.adtheorent.com](https://investors.adtheorent.com/news-releases/news-release-details/adtheorent-holding-company-inc-reports-first-quarter-2023?utm_source=openai)) Competitively, AdTheorent operates in a crowded adtech landscape alongside major DSPs, large walled-garden platforms, and specialized independent media-tech providers. Its primary differentiators are its ID-independent machine learning models, its emphasis on privacy-forward execution, and its claim to improve advertiser return on investment through predictive decisioning rather than broad demographic targeting. This makes the company particularly relevant in the post-cookie environment, where performance, transparency, and compliant data usage matter more than ever. ([nasdaq.com](https://www.nasdaq.com/press-release/adtheorent-holding-company-inc.-reports-fourth-quarter-and-full-year-2023-financial?utm_source=openai)) Recent developments have included continued product innovation and management commentary around growth in Connected TV, self-service adoption, and healthcare advertising activity during 2023, as well as new product launches designed to enhance performance. In April 2024, Cadent announced a definitive agreement to acquire AdTheorent for $3.21 per share in cash, underlining the strategic value of the platform within the broader programmatic and converged-TV advertising market. For investors, AdTheorent represents a niche U.S. adtech asset with a differentiated technology stack and a business model tied closely to the evolution of digital media buying. ([investors.adtheorent.com](https://investors.adtheorent.com/news-releases/news-release-details/adtheorent-holding-company-inc-reports-first-quarter-2023?utm_source=openai))